We Were Tasked With Redesigning the Future
We have been working with our client Glen Hiemstra since 2011. In 2014, Glen contacted us about having his website, futurist.com, reimagined so that it’s design better reflected current web design trends. The goal was for these changes to last into the foreseeable future (pun clearly intended). There were two main ideas we focused on from the start: putting more attention on his blog, and including larger photos throughout the website. After our initial discussion, we viewed some design examples that he liked. We were able to present a website redesign that Glen and his team liked and agreed to use. After we had agreed on this, we got started with redesigning the rest of his website and figuring out the best way to layout all of his content.
The Future Includes Screens of All Sizes
The previous version of futurist.com was made responsive, but it was not a key factor in the design. Clearly, the future is in responsive design. We made it a priority from the start of this project to work with a responsive layout in mind. A website like this is required to work today and tomorrow on whatever device a user decides to view it on. The idea of having large photos throughout the website was great, but complicated in practice. Every photo would need to scale properly so that they would still appear on a user’s iPhone, but not distract from the rest of the content.
Focus on the Content
We always make it a point to tell clients that they need to put their focus on their website’s content if they want to succeed online. Luckily for us, Glen feels the same way and he makes it a point to publish new blog posts throughout the week. With the knowledge that the blog would not sit and collect dust, we designed the website so that the most recent blog entries were shown in prominent locations. This was done so that website’s users would click through and read them more often. We also included a search function, and an easy to read list of post categories on all blog pages. If you want your readers to take action and read your posts, it is necessary to make it easy for them to find the content.
It was important for users to easily signup for the newsletter. We made sure it stood out on the home page and on all other interior pages of the web site.